Ahead of Ad Age's Small Agency Conference in L.A. on July 17-18, we'll be turning the spotlight onto standout work from the industry's tiny but mighty creative players. We begin with 28-person Raleigh, North Carolina shop Baldwin&, which recently refreshed an old spot for tractor brand Kioti by putting a "human" face on Old Macdonald.
Sometimes, bright ideas are just a simple tweak, which is what Raleigh, North Carolina-based small agency Baldwin& made for its new client, tractor brand Kioti.
The company had been running a charming product-focused spot that depicts a variety of farmers driving its bright red vehicles against lush green landscapes, set to a classic, folksy recording of the nursery rhyme "Old MacDonald." The endline goes, "If Old Macdonald had a farm, he'd have a Kioti tractor for sure."