Giuseppina Buonfantino is stepping into the top marketing role at Kimberly-Clark as she is appointed chief marketing officer.
She takes over from Scott Usitalo, who has been in the role at the toiletries brand since 2016.
Buonfantino previously served as president of Kimberly-Clark's baby and child care business in North America, where she led innovation, manufacturing and marketing of brands including Huggies, Pull-Ups and GoodNites. She joined Kimberly-Clark in 2011 as vice president of global adult and feminine care brands.
In her new role, she will report to president of global brands and innovation, Tony Palmer.
In a statement, Palmer said: "In the role of chief marketing officer, Buonfantino is well positioned to lead our global marketing organization and drive enduring and profitable share growth."
The move comes two months after Kimberly-Clark launched a global creative review.
In the past, the brand has worked with a number of major agencies on it's creative including WPP owned Ogilvy & Mather, JWT and VML, however has also worked with independent shops such as VSA Partners.