BBC Global News has expanded its content team BBC StoryWorks in India to strengthen its presence in APAC and to cater to the rising demand for branded content in India.
As part of the expansion, BBC StoryWorks has appointed Ankita Bakshi as creative solutions producer to deliver content for brands. Bakshi will be working directly alongside regional sales director Vishal Bhatnagar.
Prior to this, it was BBC StoryWorks team in Singapore that catered to the client's demand in India.
Ankita Bakshi, said: “I’m delighted to be joining the BBC StoryWorks team in New Delhi. India is an exciting and rapidly growing market and I look forward to offering our local clients a more personal and bespoke service, building on our insights to enable them to maximise the impact of the campaigns we deliver.”
Global head of BBC StoryWorks, Richard Pattinson, said: “This is a great move for BBC StoryWorks and it will really strengthen our position in the region to be able to service clients on the ground in India. The world class quality of our content combined with our valuable audiences (English and local languages) are of attraction to select Indian advertisers and with an increased demand for branded content from Indian based clients for national and international campaigns, we needed to have an asset in market to meet client and agency needs.
"BBC StoryWorks has seen a steady growth since its launch in 2015 and this hire is part of a large expansion across Asia Pacific this year, including more senior hires in Singapore and increasing staff in India and China, with further markets to follow. BBC StoryWorks is playing a contributing role in more than 65% of advertising sales revenue in the Asia Pacific region, a sharp increase on last year.”
BBC Worldwide earlier revamped its Indian team to bolster production activities.