Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. The post Beating remarketing addiction and testing for...
Please visit Marketing Land for the full article.
- eSports – The opportunity for non-endemic brands to come and play
- Promos for Happytime Murders features pop-up tattoo den and pole dancing puppets
- The Specialist Works under new ownership following management buyout
- Linear ‘live’ TV still appeals to viewers : SpotX
- Sportswear favourite Ellesse launches first ever brand campaign