McDonald’s has partnered with JCDecaux in Singapore to target consumers with out-of-home advertisements using the OOH media company’s six-sheet advertising faces panel.
400 of these panels will be located at bus shelters in residential estates around Singapore and will highlight McDonald’s products like ‘Grab & Go breakfast’, ‘Happy Sharing Box’, ‘McDelivery’ and ‘Extra Value Meal’ to audiences.
The partnership with McDonald’s will be JCDecaux’s first OOH campaign since being awarded the seven-year bus shelter concession account with Singapore’s Land Transport Authority in February, beating out incumbent Mediacorp.
Aside from static panels in residential estates, JCDecaux will roll out digital panels to the Orchard and Business districts in September 2018. These 38 screens will have the capabilities to deliver smart digital solutions to deepen brands’ engagement with audiences.
“The prominence of Out of Home media like JCDecaux’s bus shelter ads capture the attention of passers-by, directing them to our nearby outlets,” said Agatha Yap, senior director of marketing and digital innovations at McDonald’s Singapore.
“Furthermore, JCDecaux’s networks afford us the flexibility to direct our ads at targeted groups to deliver messages most relevant to our customers. It is the pervasiveness of these bus shelters that make them an indisputable choice for us to partner JCDecaux as the launch advertiser for the bus shelters.”