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?Love Matters India, a nonprofit Sexual and Reproductive Health and Rights initiative for young people in India in its latest campaign aims to change the perception of lesbian relationships from being ‘only sexual’ to wholesome relationships.

The campaign #LforLove conceptualised by Ogilvy & Mather through a photographic series answers a few questions which lesbians are asked in India.

For example when asked "How do you do it?" , the reply is "?With love".

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                                                   "You have no sanskaar (morals)."
                                                       We've been told otherwise.