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Joinery is adding director Cali Bondad to its roster. Bondad worked at creative agency Mekanism as a technical studio, made her way to an editor role and then got her directing break. It happened shortly after editing a mood film for Muscle Milk that led to a pitch that won the brand's next commercial, "Stronger Every Day." She has directed and edited for clients including Nike, YouTube, The North Face, Nest, Georgia Power, Ben & Jerry's and Nordstrom Rack.

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