Amid a wave of executive-level departures at parent brand Nike, Converse has appointed a new chief marketing officer. The shoe brand, which Nike bought 15 years ago, has named Sophie Bambuck its new CMO, a Converse spokeswoman confirmed Tuesday. Bambuck replaces Julien Cahn, who left Converse in February to join cult streetwear brand Supreme.
Like Cahn, who rose from the marketing department of Nike to the CMO role at Converse in 2016, Bambuck was promoted from the Beaverton, Oregon-based parent company. She was most recently senior brand director of Nike sportswear in Europe, the Middle East and Africathe unit eventually became Nike's largest business entity globally, according to a spokeswoman. In Europe, Bambuck also reintroduced Air Max 97 and worked on the "Force is Female" campaign.
The brand is currently working with Wieden & Kennedy, the spokeswoman says. Converse recently worked with Anomaly last year on the digital "Forever Chuck" campaign to highlight the lasting power of its signature Chuck Taylor sneakers. The brand also tapped R/GA in 2017 for a series of Twitter episodes with Millie Bobby Brown and Maisie Williams to entice younger shoppers.