Nike’s Converse brand has filled a vacancy for a chief marketing officer role with the appointment of veteran Sophie Bambuck, filling a void created by the departure of Julien Cahn who left for fashion brand Supreme in February.
Formerly the senior marketing director for Nike Sportswear in western Europe, Bambuck arrives armed with a wealth of experience in developing strategy and overseeing product launches and is credited with reviving Nike’s sneaker business.
A safe pair of hands Bambuck also boasts experience as Nike’s brand director in North America, co-creating the first Nike+ Run Club.
Nike has lost a succession of senior figures in recent months, including VP of footwear Greg Thompson; VP of global brand digital marketing innovation, Daniel Tawiah and senior brand director for basketball in North America, Vikrant Singh.
The biggest loss of Nike was the resignation of former president Trevor Edwards who left under a cloud amidst reports of ‘improper workplace conduct’.