Nestl, one of the biggest advertisers in the U.S., is looking to pare down its agency roster.
The food maker is looking to consolidate its North American ad business with four to six agencies, Adweek reported Monday afternoon. But people familiar with the situation tell Ad Age the push only covers businesses under the Nestl USA umbrella. The consolidation is designed to cut costs, multiple people told Ad Age.
Nestl U.S. operations include eight separate corporate entities: Nestl USA, Nestl Waters North America, Nestl Purina, Gerber, Nestl Health Science, Nestl Professional, Nestl Skin Health, and Nespresso.