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Alphabet-owned Google continued to see its ad business grow in the first quarter, the company said as it reported earnings on Monday, but CEO Sundar Pichai offered little if any insight into the way imminent European regulations will affect its businessto say nothing of potental legislation out of Washington amid new attention to online privacy.

Google's revenue grew 26 percent in the first quarter from the quarter a year earlier to total $31.1 billion, according to the company. A large bulk of that came from its ad business, which generated $26.6 billion in revenue, up from $21.4 billion. Net income came in at $9.4 billion, up from $5.4 billion.

Here, we offer several ad-focused takeaways.

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