End-to-end influencer marketing platform Buzzoole has been named in the 2018 Market Guide for Influencer Marketing Solutions by Gartner, becoming the only European headquartered company to appear among the ten vendors featured. All nine other vendors are based in North American.
Influencer marketing tools may include technology platforms, influencer agencies and curated networks of influencers, according to Gartner. The research suggests that “in 2017, nearly two-thirds of marketers have fully deployed or are piloting influencer marketing programs", while nearly one in ten respondents have "abandoned influencer marketing”.
Buzzoole helps companies that want to develop influencer marketing campaigns through the process of identification, creative activation, management and measurement. Its end-to-end platform uses artificial intelligence (AI) technology to simplify each stage of the influencer marketing process.
Ian Samuel, chief commercial officer at Buzzoole, said: "We are delighted to have been selected by Gartner as part of this review. It is further recognition for our tech and helps validate our commitment to AI and its application to influencer marketing. Continued brand adoption in the sector now demands attribution and transparency, our focus remains on giving marketers the validation and results to invest in this exciting sector.”
Founded in 2013 in the growing tech centre of Naples in Italy, Buzzoole opened its London office in early 2016. In April 2017, it was selected to join the UK Trade and Investment’s Global Entrepreneur Programme and in January 2018 it announced its US market expansion by opening a new office in NYC.