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The Webby Awards has named BBDO New York its Agency of the Year for the second year running, with campaigns including P&G's "The Talk," Downtown Records' "Live Looper," M&Ms and Sandy Hook Promise's "Tomorrow's News" contributing to its success.

The agency earned more honors and nominations across all categories than any other agency this year, with eight Webby Awards and People's Voice Awards. Its awards in the Advertising, Media and PR category included Best Copywriting for "The Talk," Best Use of Moving Image/Video for "Live Looper," Best Use of Native Advertising for "M&Ms and Friends" and Best Use of Online Media for Bacardi's "Music Liberates Music."

Other contenders for agency of the year included McCann New York, with campaigns including "Fearless Girl," which won for Best Use of Earned Media (Advertising, Media & PR) and Best Cause-Related Campaign (Advertising, Media & PR). German agency Jung von Matt and R/GA were also multiple award winners.

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