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There is a new royal baby in town, courtesy of the Duchess and Duke of Cambridge.

Born on Monday afternoon was a third royal child, a yet unnamed boy at St Mary's Hospital, London, who follows George and Charlotte in the line of succession.

Spiraling around the expected media frenzy was a topical event that brands could 'organically' inject themselves into. There are markedly fewer than Royal Baby mark one and mark two received - it is worth noting that sequels are always more difficult.

Furthermore, brands may have cooled off on hitching a bandwagon to Twitter's trends in recent years.

Below are some of the more effective tweets on the subject.

BT

E4

 

 

 

American Dad

John Lewis

 

 

 

Innocent

British Airways

 

 

 

Paddington

Crystal Palace

 

 

 

A pity that JD Wetherspoon is no longer present on social media to capitalise on this prime time trend.