For the fourth year, Adlatina and Ad Age will recognize a group of women who stand out in the field of marketing and communications in Argentina. The event to celebrate the honorees below will take place at the Four Seasons Hotel in Buenos Aires on Monday, May 28th.
Constanza Archain, general account director, Ogilvy & Mather Argentina
Archain has nearly 25 years of experience in account management. She began her career at Lintas Argentina, where she worked with Coca-Cola, Unilever and Johnson & Johnson. Then, she joined Agulla & Baccetti, the most creative local agency of those days, where she managed the Quilmes account. In 2000 she joined Ogilvy & Mather, and for 15 years she was in charge of the regional coordination, repositioning and consolidation of Kimberly-Clark's brands in Latin America. When she was promoted to group business director, she took over the regional direction of SC Johnson and, later, the global responsibility of Mondelz's Tango. She has recently expanded her role to general account director.