Companies offering help in meeting the European Union's onrushing General Data Protection Regulation are bidding up the price on search ads for its acronym, GDPR, ahead of its arrival May 25.
GDPR requirements are complex, and each country is likely to have different rules because the E.U. has left some 70 clauses open to interpretation. Those found in violation of GDPR face fines that amount to 4 percent of their revenue or $25 million, whichever is greater.
And even if you're a U.S.-based publisher that sees 2 percent of online traffic from Latvia, you need to be GDPR compliant. The same applies to vendors that collect data from any of the 28 countries that make up the European Union.