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Actress Priyanka Chopra is urging people to be gentle and kind on social media in Pantene's latest #GoGentle campaign.

She read out some of the negative comments like: 'I want to call Priyanka fish-lipped but I don't want to insult the fish' and 'Why are the fashion police ragging on Priyanka Chopra's Golden Globe dress; they should just arrest her hair and lips.'

She then read positive comments and emphasized on how the Internet is meant to share kind comments. She mentioned how being harsh online depicted insecurities and weakness while being gentle depicted strength.

Chopra said: “The Internet is one example of a place where people look for inspiration or encouragement, it shouldn’t be a place where being put down is the norm.

“I’m proud to partner with Pantene on the #GoGentle message and demonstrate to people that kindness takes more strength than anger or harshness. I’m honored to be working with a brand like Pantene that is recognizing this.”

Ilaria Resta, vice president of hair care for North America at Procter & Gamble said: “Together with Priyanka, we want to encourage others to take a gentler approach in the sometimes-difficult world we all live in.

“It’s a leadership style I try to bring to our team - strong leadership, through a more gentle and empowering approach. It’s an ethos we want to bring to life with Pantene, and to life with consumers.”

: Proctor & Gamble '#GoGentle'

Agency:
Client: Proctor & Gamble
Date: April 2018
Pantene's brand ambassador Priyanka Chopra, is encouraging people to take the gentler, and sometimes more difficult, approach of being kind in the midst of harshness. In today’s world, where a lot of conversations are happening online, harsh comments often outnumber and outshine the kind ones. Priyanka Chopra highlights the importance of being kind to others as it reflect great strength.
Credits:
 
Tags: India, Pantene
 
 
 
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Actress Priyanka Chopra is urging people to be gentle and kind on social media in Pantene's latest #GoGentle campaign.

She read out some of the negative comments like: 'I want to call Priyanka fish-lipped but I don't want to insult the fish' and 'Why are the fashion police ragging on Priyanka Chopra's Golden Globe dress; they should just arrest her hair and lips.'

She then read positive comments and emphasized on how the Internet is meant to share kind comments. She mentioned how being harsh online depicted insecurities and weakness while being gentle depicted strength.

Chopra said: “The Internet is one example of a place where people look for inspiration or encouragement, it shouldn’t be a place where being put down is the norm.

“I’m proud to partner with Pantene on the #GoGentle message and demonstrate to people that kindness takes more strength than anger or harshness. I’m honored to be working with a brand like Pantene that is recognizing this.”

Ilaria Resta, vice president of hair care for North America at Procter & Gamble said: “Together with Priyanka, we want to encourage others to take a gentler approach in the sometimes-difficult world we all live in.

“It’s a leadership style I try to bring to our team - strong leadership, through a more gentle and empowering approach. It’s an ethos we want to bring to life with Pantene, and to life with consumers.”

: Proctor & Gamble '#GoGentle'

Agency:
Client: Proctor & Gamble
Date: April 2018
Pantene's brand ambassador Priyanka Chopra, is encouraging people to take the gentler, and sometimes more difficult, approach of being kind in the midst of harshness. In today’s world, where a lot of conversations are happening online, harsh comments often outnumber and outshine the kind ones. Priyanka Chopra highlights the importance of being kind to others as it reflect great strength.
Credits:
 
Tags: India, Pantene
 
 
 
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