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ALS Association has launched a voice cloning program to help people like Pat Quinn, the co-founder of the ice bucket challenge, who suffer from motor neuron disease (ALS), a chance to gain back their voice.

The program, titled ‘Project Revoice’, was created by BWM Dentsu Group , Haystac, Lyrebird, Finch, Rumble Studios and Space 66, used footage of Quinn promoting the challenge around the world before he lost voice, to rebuild his voice and make it sound as authentic as possible.

Previously, people with ALS used pre-recorded messages to communicate, but their voices came out like machines, which sounded strange, according to the association.

 “This new breakthrough will change the future of personal communication for people who are diagnosed with ALS from here-on,” said Brian Frederick, executive vice president of Communications at ALS Association.

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