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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Target takes 15 seconds to promote its new in-house, denim-centric fashion label Universal Thread. Fage points out that its yogurt is now verified by the Non-GMO Project. And "inventor of the apartminternet" Brad Bellflower, who looks a lot like Jeff Goldblum, is back in the latest ad.

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