A push to boycott Starbucks and multiple protests soon followed.
According to Digimind, there were 106,920 mentions of #BoycottStarbucks across social platforms from April 13-16. The top hashtags related to Starbucks on all social platforms from Friday through Monday included #starbucks, #boycottstarbucks and #racism. Hashtags including #starbuckswhileblack, #blacklivesmatter and #starbucksboycott were also in the top 10, Digimind says.
Starbucks executives including CEO Kevin Johnson have been in Philadelphia to speak with the two men and figure out the company's next steps.