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Hostelworld's celebrity campaign out of Lucky Generals continues to make you look: Its latest online ad, juxtaposing Mariah Carey with accomodations she would never ordinarily choose, generated not only plenty of press but nearly 3.9 million views in the week through Sunday. Previous Hostelworld ads starred Charlie Sheen and 50 Cent.

As always, the figures in our Viral Video Chart includes both organic views, representing interested and willing audiences, and paid views in the form of online ad placements.

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