Dunkin' Donuts picked Omnicom Group's BBDO Worldwide as its new creative agency of record and named Publicis Groupe's ARC/Leo Burnett to handle retail and in-store marketing.
Meanwhile, Dunkin' Donuts is still conducting a review for media buying and planning and says it expects to make a decision in the third quarter. Dunkin's incumbent media agency, IPG's Trilia, is participating in the media review, which is being led by MediaLink, the restaurant chain said.
BBDO will oversee advertising strategy and creation, with responsibility for all national print, broadcast and out-of-home advertising development. BBDO will also handle Dunkin' Donuts' digital and multicultural advertising.