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Burger outlet Byron has secured the services of Steve de Polo as commercial and brand director.

He joins from pub network EI Group where he ran sales, marketing, digital, food, insight and concept development.

Similarly at Byron he will look to drive customer service and build a premium burger experience in what has become a busy market in the UK.

In his previous role, he helped the Bermondsey Pub Company treble its pubs to 30 and helped transform the wider company from a leased and tenanted business into the largest portfolio manager of pubs across the UK.

He joins Byron in June, answering directly to company chief executive, Simon Cope who said: “I am delighted to welcome Steve to the Byron team. 2018 is proving an important, pivotal year for Byron and Steve’s best-in-class experience delivering consumer-centric changes in a commercially focused way will prove invaluable to this new chapter in our growth and development.

"I am looking forward to working with Steve as we take Byron to the next level of customer service delivery.”