In the nearly 20 years since British-born "Now That's What I Call Music!" series began selling compilation CDs in the U.S., competition has gotten fierce. Streaming services such as Spotify and Pandora compile their own playlists for listeners, often automatically and instantly. Nobody has needed Now Music, in the U.S. a joint venture between Universal Music Group and Sony Music Entertainment, to scrape hits from longer records since iTunes started selling 99-cent downloads.
As a result, "Now That's What I Call Music 65" sold only 25,000 physical and digital copies in its first week this February, down from 525,000 debut-week sales for "Now That's What I Call Music 6"the 2001 album that included the 'NSync smash hit.
While the same trends have affected the entire industry, Justin Timberlake's "Man of the Woods," by comparison, sold 242,000 copies during its first week this February.