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Design agency Foolproof has promoted James Reeve as the company’s new creative director. Reeve, who has been a senior member of the agency for the past four years, will be responsible for helping to develop, broaden and grow Foolproof’s design and font-end development, along with introducing and integrating new design trends such as shifting design from a static medium to motion rich developed products. 

Founding partner of the agency, Tom Wood, said: “Since joining us, James’ vision, creative talent and contagious energy has helped attract both new talent and new clients to the agency. We’re all excited about working with James to extend our experience design and technical know-how, and deliver brilliant, exciting, effective work.”

Reeve added: “It’s an exciting time in the industry as we must constantly challenge the conventions in addressing clients and user’s needs. We need to think about how we utilise technology creatively to help make meaningful differences to the users of the products and services we craft. We have a multi-faceted talented team that continually grow and expand their skills to stay ahead of the game. And I am proud to be stood alongside them to challenge and push the most appropriate medium to deliver on the briefs for our clients.”

Foolproof has offices in London, Norwich and Singapore working with brands including BBC, Coca Cola, Sky and Sony.