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Global brand and retail design consultancy Fitch, a WPP company, has named Alasdair Lennox executive creative director in North America. Lennox will be based in New York and has been tasked to further evolve Fitch’s branding and digital capabilities.

Lennox has spent a good portion of his career at the agency, joining 20 years ago as a junior environmental designer in London and rising to executive creative director for EMEA in 2014. In his time there, he has led the region to Cannes Lions and World Retail Award wins. Lennox has created a balance of experience in both strategic and creative assignments for clients ranging from Adidas to Miele, McLaren, Nespresso and Enterprise, among many others.

Global chief executive, David Blair, said: “Alasdair’s long history with Fitch, and his ability to inspire our teams and clients makes him uniquely qualified to lead creative growth for North America. He has been instrumental in the transformation of our offer in EMEA, leading some of our most innovative recent work. His multi-disciplinary approach and global perspective will add a new dimension to our offer.”

Lennox said of his new position: “It’s always been an ambition to live and work in the United States and challenge myself with some of the most disruptive brands in the world. Fitch has a fantastic reputation as a retail and architectural design leader here, and I’m looking forward to getting involved.”