Applying machine learning to the Virgin Velocity Frequent Flyers program has already seen communication effectiveness increase by 10 per cent and given teams the ability to apply advanced analytics at 10 times the pace, its data analytics chief says.
- Snapchat partners with Amazon to let users shop from pictures
- What Open Colleges did to bolster lead generaition
- Adobe’s new Virtual Analyst doesn’t need questions to provide answers
- Bacardi preps for Halloween with zombie-themed spot that borrows from horror classics
- How to make a big impact with a small influencer marketing budget