JD Wetherspoon has announced that it is to beat a tactical retreat from all of its social media channels in order to channel its communications directly via an in-house magazine and website.
As such the pub chain will simultaneously shutter its Facebook, Twitter, Instagram and other accounts associated with all 900 of its pubs as well as its head office as part of moves by chairman Tim Martin to end the ‘compulsion’ of scanning for updates.
Martin said: “We are going against conventional wisdom that these platforms are a vital component of a successful business. I don’t believe that closing these accounts will affect our business whatsoever and this is the overwhelming view of our pub managers.
“It’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook and struggle to control the compulsion.”
Wetherspoon had amassed a following of some 44,000 on Twitter and over 100,000 on Facebook.