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Australian insurance firm iSelect has unveiled a new brand campaign which states its intention to allow Australians to live life to the fullest without the burden of everyday issues.

The new positioning, which is called ‘All Over It’ and created by creative agency The Royals, wants to take everyday issues like searching for an electricity provider or for a better insurance policy off the minds of Australians, which will allow them to put more time and effort into the things they love doing.

According to iSelect, it aims to do this by adding more product categories and providing its customers with great experiences on its platforms.

“Our research shows that the mental load of life admin has become too heavy a burden for many Australians,” said Kirsten Craven, group executive for Marketing at iSelect.

“They are wasting time and money on trying to manage their insurance, utilities and services, getting lost in the complexity and confusion; it’s a constant frustration that never goes away. At iSelect, we believe Australia deserves to be liberated from the stress and confusion of all that is Life Admin, and we’re on a mission to get all over it for them.”

: 'All over it by iSelect'

Date: April 2018
Whether it’s shopping around for an electricity provider, a better insurance policy or arranging new utility connections when you move house – life admin is boring and time consuming, and Australia is over it. Thankfully, iSelect is all over it.
In an integrated campaign by The Royals, which breaks this week, iSelect is heralding its new positioning as Australia’s Life Admin Partner, on a mission to liberate Australians from the ‘boring but important life admin’ stuff.
The new brand platform, entitled ‘All Over It’, presents iSelect as the trusted solution to life admin’s challenges. By adding more product categories and providing an effortless customer experience, iSelect is taking life admin off the plate of everyday Australians, giving them back time and money to spend on the things they enjoy doing the most.
The aim of the campaign is to introduce iSelect as the trusted go-to partner for a lifetime of life admin challenges, offering consumers clear, simple and unbiased recommendations.
Client: iSelect
CEO and Managing Director: Scott Wilson
Group Executive, Marketing: Kirsten Craven
Head Digital Planning & Performance: Andrew Bidese
Head of Retail Marketing: Emily Hayden
Sponsorship and Brand Manager: Charlyn Dimasi
Digital Marketing Manager: Krista Pech
Agency: The Royals
Managing Partner: Steve O'Farrell
Creative Partner: Nick Cummins
Creative Director: Andy Jones
Senior Copywriter: Leah Dunkley
Design Director: Gavin Wright
Campaigns Director: Georgie Brown
Head of Strategy: Michaela Futcher
Communications Director: Andrew Reeves
Head of Customer Experience: Mikaël Perhirin
Digital Project Manager: Richard Edmunds
Digital Designer: Carlo Spadazzi
Head of Content: David Rood
Content Manager: Madeline Wilson
Social Media Producer: Elsbeth Chirlin
Senior Account Manager: Haley Kriksic
Senior Account Manager: Emma Harrison
Project Manager: Pamela Lopez
Senior Broadcast Producer: Fiona Gillies
Production Company: FINCH
Director: Sean Kruck
Producer: Camilla Mazzaferro
DOP: Danny Ruhlmann
Film Editing: The Butchery
Editor: Dan Lee
Post Production: The Refinery
Lead VFX Artist: Eugene Richards
Sound: Risk Sound
Sound Designer: Dee Gjedsted
Music: Electric Dreams  
Tags: Australia