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Welcome to The Drum Creative Works, supported by Workfront.

As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.

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Show me entity :: 19381

Rosapark: Monoprix 'The Worst Song in the World'

Agency: Rosapark
Client: Monoprix
Date: April 2018
French supermarket Monoprix has taken it upon itself to imagine what the worst song in the world might sound like, in a spot designed to promote its customised delivery service.
Aptly named ‘The Worst Song in the World’ (or ‘La Pire Chanson Du Monde’ in French), the grocer’s latest creative follows a young girl walking the streets while listening to music. Her gentle acoustic tunes are suddenly interrupted by a kitsch, electro rock song reminiscent of decades (and tastes) gone by.
Dressed in a shell suit and surrounded by bad perms, pixelated green screen backdrops and even a keytar, the band’s singer questions why the ad’s protagonist just doesn’t skip the terrible song. It transpires she can’t fast forward as her hands are full, carrying her grocery shopping.
The endline reads: ‘Having your hands free changes everything. Shop at the store and get your groceries delivered.’
BRAND MANAGEMENT: Florence Chaffiotte, Nicolas Gobert, Stéphanie Jallet, Angeline Froger
CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
ACCOUNT MANAGEMENT: Fanny Desvignes, Quentin Barbaray, Charlotte Giraud
STRATEGIC PLANNING: Alexandre Ribichesu, Sarah Herbain
CREATIVE DIRECTORS: Gilles Fichteberg et Jean-François Sacco
AD: Nazgol Athari-Nejad
COPYWRITER : Hélène Boudin
TV PRODUCER: Thomas Laurent
PR: Mélanie Colléou
Production : Stink
Director: Traktor
DOP: Nico Poulsson
Producer: Marine Garnier
Production Direction: Guillaume Richard
Image Post-production: Firm
Post-Producer: Toby Ridgway
Editing: Yann Malcor
Sound Post-Production: Schmooze
Musical Composition: Simon Davis
Tags: France, Ad of the Day
Show me entity :: 19371

Adam&EveDDB: The Cybersmile Foundation '#TrollingIsUgly'

Agency: Adam&EveDDB
Client: The Cybersmile Foundation
Date: April 2018
Adam&eveDDB has released a pro-bono campaign for The Cybersmile Foundation, #TrollingIsUgly, to help combat cyberbullying.
Led by social media influencer and body confidence campaigner, Chessie King, the campaign demonstrates the devastating effect that digital abuse can have on young people.
The campaign started with a post on Chessie’s Instagram profile where she talks about body confidence, which got over 150,000 views in the first 12 hours.
Client: Dan Raisbeck, Iain Alexander
Chief creative officer: Richard Brim
Creative director/s: Rasmus Smith Bech, Jonas Roth
Creative team: Lily Scarlett Hurst, William Blackburn
Agency producer: Suzy MacGregor
Planner: Martin Beverley
Managing partner: Miranda Hipwell
Account director: Olivia Chittenden
Account manager: Rosie Snowball
Post production: FreeFolk / cain & abel
Post producer: Charles Gillet (FreeFolk)
Tags: UK

VCCP: Cadbury - Mondelez 'Seriously, You Have To Try It'

Agency: VCCP
Client: Cadbury - Mondelez
Date: April 2018
Cadbury is launching a brand new campaign to celebrate and drive trials of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer Arron Crascall who is challenged to give out 50,000 Cadbury Dairy Milk Oreo bars in just five weeks.
Using both his reach and engaged fan base, Arron has created a series of challenges to be broadcast on both his and Cadbury’s social channels across the month of April.
VCCP’s first major social campaign for Cadbury will follow Arron sharing the new Cadbury Dairy Milk Oreo bars in weird and wonderful ways with people all over the country, and telling them ‘Seriously you have to try it.’ His antics will feature on YouTube, Instagram, Facebook, print and digital out-of-home.
Darren Bailes - executive creative director - VCCP
John Cherry - creative director - VCCP
Tom Lee and David Gibbs - creative team - VCCP
VCCP Kin - production company
VCCP Kin and Arron Crascall - post-production
Ryan O'Kane - integrated production - VCCP Kin
Nishita Upadhyay - lead producer - VCCP
Jasmine Willson - producer - VCCP
Tags: UK, cadbury, Cadbury Dairy Milk, Social Media, Social media campaign, social, Food & Drink, food, VCCP, digital
Seriously, you have to try it!
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Show me entity :: 19320

Mercedes-Benz: Mercedes-Benz 'Perfect Match'

Agency: Mercedes-Benz
Client: Mercedes-Benz
Date: April 2018
Mercedes-Benz Cars UK has launched its latest campaign for Approved Used Cars, ‘Perfect Match’ – a multi-media campaign that celebrates the joy of finding the perfect car. The campaign launched this week on YouTube and has been created based on the insight that customers can easily find their perfect match with a Mercedes-Benz Approved Used Car.
Following the success of the previous Approved Used campaign, which ran from 2016, the second phase for Approved Used Cars continues the modular theme, with a refreshed creative concept. The creative features a relatable and light-hearted, upbeat message that is very deliberately different to other used car ads.
Creative agency: AMV BBDO
Production partner: MindsEye
Film director: Ben Taylor
Creative (AMV): Graham Jenks, Bill Dunn
Cast in order of appearance): Camilla Beeput, James Coombes, Henry Perryment, Simon Thomas, Anthony Kaye, Andrew Alexander, Benjamin Wilson, Ash Rizi, Benjamin Wilson, Ryan Saunders.
Media agency: Fuel @ Publicis
Music: La Roux - Bulletproof
Tags: UK
Find your perfect match with Approved Used (Extended Cut)
Show me entity :: 19318

Quiet Storm: HARIBO 'Kids' Voices'

Agency: Quiet Storm
Client: HARIBO
Date: April 2018
Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing an adult-voiced young lad into the mix.
Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the merits of Haribo’s Fruitilitious sweets. A young boy in the lift interrupts the conversation to “draw your attention to the packaging” – revealing his deep, northern and distinctly adult tones.
The 30-second ad closes with the famed Haribo jingle, highlighting how the new offering contains 30% less sugar.
Creative Director: Trevor Robinson
Creative: Trevor Robinson
Account Director: Miles McWilliam
Agency Producer: Ella Littlewood
Director/ Production Co: Trevor Robinson & Mary-Sue Masson/Quiet Storm
Producer: Ella Littlewood
Editor: David Owen
Post Production: Quiet Storm
Sound Design: Angell Sound
DoP: Michael George
Media planning/buying: Mindshare
Tags: UK

Energy Force: Depop 'Don't Stay Still'

Agency: Energy Force
Client: Depop
Date: April 2018
Depop, a social shopping platform for creative entrepreneurs, has unveiled a new video feature. Instead of replicating the old industry model of using video merely to showcase clothes, the new feature aims to give creatives an additional tool for self-expression.
A select group of creatives have already started using the feature, which will be available to all Depop users by the 8 April. Depop founder, Simon Beckerman, said: “We can express ourselves more through video than we can through a photo. When we’re still, we can’t express ourselves fully. When we use a video, we don’t stay still, we move, we breathe, we’re more human.”
To celebrate the video feature launch, Depop will be releasing the campaign 'Don’t Stay Still'. The campaign video was directed by Energy Force. The campaign showcases more than 40 real Depop creative entrepreneurs from the US and UK. Among them is Sophia, known as Sofire94, a 22-year-old from Brixton, and Jemar Michael from LA, who uses his Depop shop to sell a mix of one-off red carpet pieces and stickers.
Tags: UK, feature, Mobile App Development, brand video, creative, marketplace, Shopping
Don't Stay Still
Show me entity :: 19392


LOW (The Big Now): The Double F 'The Four Super Seasons'

Agency: LOW (The Big Now)
Client: The Double F
Date: April 2018
‘The Four Super Seasons’, created by Milanese agency Low, celebrates the first anniversary of fashion e-commerce store TheDoubleF.
The film features four models in a surreal retrospective of the styles and fashions of the past year's four seasons, by way of a mind-bending tour through four unique sets alongside references to the fashion calendar through the medium of pizza and music.
The 75-second spot, which includes TheDoubleF's rooster mascot in a starring role, was directed by Marco+Maria.
Massimiliano Chiesa - Creative director - LOW
Giulia Mandalà - Creative - LOW
Odeya D. Bendaud - Creative - LOW
Martina Facco - Creative - LOW
Raluca Ilie - Account - LOW
Flavio Nani - Executive producer - The Big Angle
Davide Caselli - Executive producer - Courage
Francesca Castello - Producer - The Big Angle
Camilla Romeo - Producer - Courage
Tommaso Dall'Osso - Production assistant - Courage
Marco+Maria - Directors
Amilcare Canali - DoP
Odeya D. Bendaud - Stylist - LOW
Claudia Bagordo - Set Designer
Sara Busan - MUA
Andrea Bertolotti - Editing
Elisetta Fabris - Compositing
Lorenzo Ameri - Colorist
Music + Sound design: GRZ Sound
Tags: Italy, fashion, ecommerce, birthday, four seasons
The Four Super Seasons

Joint London: Kettle Chips 'Real Food. Real Pleasure'

Agency: Joint London
Client: Kettle Chips
Date: April 2018
Kettle Foods has launched its biggest UK multi-channel campaign to date. ‘Real Food. Real Pleasure’ reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’.
Created by Joint and directed by Vince Squibb through Academy Films, the film celebrates life’s authentic moments, where real is just better - whether it’s real music, real facetime, real kisses or of course real food. The £3m campaign, launched on 14 April during Britain’s Got Talent, will span TV, digital, VOD, social media and experiential. The creative will also be amplified by Kettle’s influencer network, PR and in-store.
Marking the launch, Kettle took over the Good Housekeeping Kitchen in Soho for an evening, inviting people to make their own crisp seasonings from real ingredients they might find in their home.
Joint - Agency
Academy Films - Production company
Vince Squibb - Director - Academy Films
Ash Lockmun - Producer - Academy Films
Barry Ackroyd - Director of photography
Paul Watts - Editor - The Quarry
The Mill - Post Production
Seamus O'Kane - Colourist - The Mill
Phil Bolland - Sound - Factory
Tags: UK, advertising, TV Advert, FMCG
Kettle Chips - Real Food Real Pleasure
Show me entity :: 19384