Select Page

Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues.

Set in the year 2118, the film from Mother stars The Thick of It’s Rebecca Front and W1A’s Hugh Skinner as therapist and bot respectively. Front explains to camera how the “third generation” of AI bots have taken on human form.

But despite their immense success when it comes to solving humanity's problems, the AIs are beginning to experience the human plague of “privilege”.

“They’ve grown up wealthy and educated, and without any real purpose they’ve gravitated towards fields like art and DJ-ing, and that’s just made them more miserable,” she explains.

The film’s colouring captures the bright, futuristic silks worn by the cast and the stylish interiors of the therapist’s office.

‘AI Therapy’ forms part of a series of films created to bring to life Ted’s theme of 2018: ‘The Age of Amazement’. The shorts have been produced by filmmakers around the world, and were premiered at the Ted conference in Vancouver last week (12-14 April).

Wider distribution online aims to drive traffic to Ted.com and the brand’s social pages.

Mother: Ted 'AI Therapy'

Agency: Mother
Client: Ted
Date: April 2018
Ted, the learning platform famed for its Ted Talks, has released an original film uncovering what would happen if AI bots become human enough to experience mental health issues.
Set in the year 2118, the film from Mother stars The Thick of It’s Rebecca Front and W1A’s Hugh Skinner as therapist and bot respectively. Front explains to camera how the “third generation” of AI bots have taken on human form and despite their immense successes, are experiencing the human plague of “privilege”.
“They’ve grown up wealthy and educated, and without any real purpose they’ve gravitated towards fields like art and DJ-ing, and that’s just made them more miserable,” she explains.
The film’s colouring captures the bright, futuristic silks worn by the cast and the stylish interiors of the therapist’s office.
Credits:
 
 
A Mother London Production
Written By
James Ross-Edwards
Directed By
Emerald Fennell & Chris Vernon
Cast
Judith - Rebecca Front
Archie - Hugh Skinner
Robot 1 - Monet Huie
Robot 2 - Jo Jo Pearson
Crew
Producer - Josh Hillman
Director Of Photography - Benjamin Kracun
1st Assistant Director - Emma Pounds
Production Design - Jessica Sutton
Hair & Makeup - Sally Miura
Wardrobe - Naomi Hodgkin
Casting - Ali Fearnley
Focus Puller - Paul Joseph Dain
Loader - Stephanie Kennedy
Gaffer - Richard Burnell
VFX Supervisor - Jon Trussler
Sound Operator - Will Morely
Production Assistant - Georgie Orpin
Art Assistant - Carlota Cabera
Playback Operator - Mickey Richards
DIT - Huw Caddy
Grip - Jack Jackson
Spark - Thomas Northam
Runner - Charlie Woods
Post-Production
Editor - Myles McAuliffe
VFX - Coffee & TV
Grade - Simona Cristea @ Coffee & TV
Music - Jon Clarke @ SIREN Music
Sound - Jack Hallett @ Factory Studios
Design - Jon Gregory
Agency
Agency Producer – Yuki Yamakado
Assistant Agency Producer – Julia Fish
Strategist – Imogen Carter
Legal – Evan Graham & Rollo Price
Executive Producers
Mike Clear
Matt Craigie Atherton
Ana Balarin
Hermeti Balarin
Special thanks to Danielle Moudaber, Panalux and Movietech.
Tags: World, Ad of the Day
 
 
 
Loading...