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Dentsu Aegis Network has confirmed its appointment of former Starcom UK CEO Pippa Glucklich as CEO of Amplifi UK, supplanting Matthew Platts in the role who has been promoted to CEO of media brands at the media and digital marketing giant.

Assuming her new role in May, Glucklich will assume leadership of all four divisions of the business; including investment, media partnerships, Amnet and The Story Lab.

Platt meanwhile will take responsibility for integrating media and data capabilities across the business as well as driving innovation and collaboration.

Glucklich commented: “Amplifi/Dentsu Aegis Network is a truly innovative and disruptive business with deep capabilities and a clear vision for all media activation to be people-based.”

Stef Calcraft, executive chairman of Dentsu Aegis Network, added: “In Pippa and Matthew, we have two highly accomplished, inspirational leaders who are greatly respected by both clients, colleagues and the wider media industry. Both will play a central role in driving our continued growth and innovation strategy, simplifying our media businesses and delivering superior creative communications solutions for our clients.”

Glucklich led Starcom as CEO for a period of five years, leading new business wins such as Lidl, P&O Ferries and Etihad prior to stepping down late last year.