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Unilever Foundry has unveiled a new advisory board for Level3, its coworking space, as it seeks to expand its startup efforts.

The new board members will be Rajan Anandan, vice president of Southeast Asia and India at Google, Daryl Arnold, chairman of Newton Circus, Maximillian Bittner, founder and advisor of Lazada, Alan Jope, president for Personal Care at Unilever, Pier-Luigi Sigismondi, president of SEA and Australasia at Unilever and Scott Spirit, chief digital officer at WPP.

The FMCG giant also announced that Level3 will focus its efforts on identifying and solving challenges in marketing and advertising technology, data and artificial intelligence, logistics and ecommerce, food and agriculture technology and sustainable growth technology.

“As the technology, media, marketing and consumer landscapes in SEA continue to develop and evolve, unprecedented opportunities abound for both startups and corporations alike,” said Barbara Guerpillon, head of Unilever Foundry SEA and Australasia, and Level3.

“Unilever Foundry has made significant strides in leveraging the region’s growth potential to drive startup innovation, particularly with Level3 which has led to many successful collaborations. Our success to date in AgriTech is only the beginning of what we can achieve, guided by our strategic pillars.

“With support from the advisory board and our ever-growing network of corporate and ecosystem partners, Unilever Foundry and Level3 will continue to be driving forces of innovation and collaboration for Unilever.”

Level3 started with 15 startups that includes Adludio, ConnectedLife, Datacraft, EcoHub, GetCraft, Next Billion, Olapic, Snapcart, TaskSpotting and Try and Review, and grew to 40 startups in 2017.