Twitter said the Honest Ads Act, which would require broader disclosures in online political advertising, "provides an appropriate framework" for ensuring transparency in digital ads, and the company will work with legislators to "refine and advance" the proposal.
In a tweet on its public policy feed on Tuesday, the social media company effectively embraced the idea of some form of regulation of internet ads. The Honest Ads Act, a Senate bill introduced last year with bipartisan co-sponsors, would subject online political ads to the same sort of disclosure rules that now govern similar content in other media such as TV and radio.
Facebook CEO Mark Zuckerberg endorsed the Honest Ads Act on Friday. Both social media companies have been seeking to respond to revelations that Russian operatives used their platforms to spread discord in the 2016 U.S. presidential election, and concerns that they may continue to use the sites to try to influence upcoming campaigns.