“We are absolutely delighted to continue working with Sky," said Mediacom in a statement. "We are looking forward to expanding our relationship into other markets and can't wait for what's to come.”
After landing the account, estimated to be worth in excess of £400m, the WPP-owned agency will handle media buys in the UK and Ireland in addition to lead markets like Germany, Austria and Spain. It will work with Sky’s recently appointed marketing and corporate affairs chief Debbie Klein who joined from marcomms group Engine.
The Drum has reached out to Sky for comment on the decision and was awaiting reply at the time of writing.
It comes as the group's North division won an account with Pentland Brands and adds to a global client roster which includes P&G, AB InBev, Mars and the NHS.
The win comes as the change knocks at the doorstep of Sky. 21st Century Fox is pursuing a bid for the company, an acquisition that is under the eye of the competition watchdog. The takeover has been ruled not in the public interest by the UK’s Competition and Markets Authority (CMA).
Fox reportedly still expects to be successful in its acquisition.