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Peoplewave has brought on board Micky Lin as vice president of marketing, in a bid to lead marketing efforts for Peoplewave’s products and its current fundraising (via an initial coin offering).

Lin was one of the founding team members of Marina Bay Sands. She was responsible for driving footfall for luxury retailers at The Shoppes at Marina Bay Sands through integrated marketing campaigns, events, and partnerships.

In her most recent role at Deloitte, Micky headed the employer branding efforts and led the digital and social media teams to grow the firm’s online presence. As a marketer, Lin works with stakeholders to develop and execute their marketing plans to achieve these goals.

Damien Cummings, CEO, said “Coming from a marketing background myself, my standards for great marketing talent is extremely high. That’s why I’ve been so impressed in finding Lin – she’s a high calibre marketing leader with a track record of success in data-driven marketing. Lin has excellent experience in both start-up and large corporations, which brings a much-needed robustness to our marketing processes. Most importantly, she strongly shares my vision of making work fair by putting people in control of their employment and performance data – all on the blockchain.”

The marketing team has also expanded with the additional appoints of two digital marketing executives – Ariunaa Enkhamgalan, who joins after running her own e-commerce start-up, and Shaun Yim, who was previously an industry development and marketing executive at the Singapore Retailers Association.

Lin said “Peoplewave is an amazing company solving very real issues for CEOs and HR leaders. This role is a great opportunity to get in on the ground floor of a rapidly growing start-up that has huge ambitions. The company is fast-growing and to support this growth I’m delighted that I have been able to bring on board Enkhamgalan  and Yim. Peoplewave is a marketing-led company and I’m proud to be able shape our strategy for our new products and international expansion.”