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Late last year, popular Greek yogurt brand Chobani updated its packaging and marketing materials design in a brand evolution celebrating its 10-year anniversary. That evolution continues with new video creative by Chobani for two of its products.

Spearheaded by Chobani’s chief creative officer, Leland Maschmeyer, the yogurt brand is introducing a series of TV commercials for its Flip and Drink offerings to highlight the magic and specialness of yogurt in two unique and distinguished creative territories – ‘Flipland’ and ‘Go with Chobani.’

Off the heels of the ‘Happily Ever After’ creative, which was unveiled during Chobani’s brand evolution, the brand looks to solidify the ‘magical’ and natural feel. Created as an imaginative escape, ‘Flipland’ takes consumers “from the ordinary to the extraordinary, into a world filled with magic and wonder, where playing with your food is a good thing,” according to Chobani. With over 100 different pieces of creative content, ‘Flipland’ intends to reach all corners of the media landscape from national, regional, and local, to digital and social with performance media.

The ‘Go with Chobani’ push looks to drive awareness around Chobani Drink. The campaign says that, “Wherever you’re going, you can now take Chobani with you.”

The three spots feature simple scenes that celebrate tender and sweet moments, like dreams of exploration and the pursuit of travel. The story is portrayed through dreamful lighting and warm color grading, creating a separate visual world from that of ‘Flipland.’

: Chobani 'Flipland and Go with Chobani'

Agency:
Client: Chobani
Date: April 2018
Yogurt brand Chobani is continuing its brand evolution with two new creative campaigns.
Spearheaded by Chobani’s chief creative officer, Leland Maschmeyer, the yogurt brand is introducing a series of TV commercials for its Flip and Drink offerings to highlight the magic and specialness of yogurt in two unique creative territories – ‘Flipland’ and ‘Go with Chobani.’
Off the heels of the ‘Happily Ever After’ creative, which was unveiled during Chobani’s brand evolution, the brand looks to solidify the ‘magical’ and natural feel. Created as an imaginative escape, ‘Flipland’ takes consumers “from the ordinary to the extraordinary, into a world filled with magic and wonder, where playing with your food is a good thing,” according to Chobani. With over 100 different pieces of creative content, ‘Flipland’ intends to reach all corners of the media landscape from national, regional, and local, to digital and social with performance media.
The ‘Go with Chobani’ push looks to drive awareness around Chobani Drink. The campaign says that, “Wherever you’re going, you can now take Chobani with you.” The three spots feature simple scenes that celebrate tender and sweet moments, like dreams of exploration and the pursuit of travel. The story is portrayed through dreamful lighting and warm color grading, creating a separate visual world from that of ‘Flipland.’
Credits:
 
 
Campaign “Flipland”
 
Client / Agency
Client: Chobani
Agency: Chobani Creative
Chief Marketing Officer: Peter McGuinness
Chief Creative Officer: Leland Maschmeyer
Vice President of Brand Design: Lisa Smith
Creative Director: Lisa Smith
Associate Creative Director: Connor Dooley, Eric Johnson, Daniel Adrian
Managing Director: Kwame Taylor-Hayford 
Executive Producer: Kwame Taylor-Hayford
Producer: Kristy Kelly
 
Production Company: MJZ
Director: Dante Ariola
Senior Executive Producer: Eriks Krumins
Producer: Natalie Hill
Director of Photography: Khalid Montaseb
 
Editorial: Final Cut
Editor: Jeff Buchanan
Head of Production: Penny Ensley
 
VFX: The Mill
Executive Producer: Enca Kaul
Producer: Kris Drenzek
 
VFX Creative: The Mill
Creative Director: Chris Knight
Shoot Supervisor: Chris Knight
2D Lead Artist: Chris Knight 
3D Lead Artist: Jason O. Monroe
Matte Painting: Andy Wheater 
Animation: Jason Jansky, Katie Yancey 
Design: Woosung Kang
 
Color: The Mill
Colorist: Damien Van Der Cruyssen
Color Executive Producer: Dee Allen
 
Music Company: New Math
 
 
 
Campaign “How to get to Flipland”
 
Client / Agency
Client: Chobani
Agency: Chobani Creative
Chief Marketing Officer: Peter McGuinness
Chief Creative Officer: Leland Maschmeyer
Vice President of Brand Design: Lisa Smith
Creative Director: Lisa Smith
Associate Creative Director: Connor Dooley, Eric Johnson, Daniel Adrian
Managing Director: Kwame Taylor-Hayford 
Executive Producer: Kwame Taylor-Hayford, Bianca Cochran
Producer: Kristy Kelly
 
Production Company: LOBO
Directors: Mateus de Paula Santos. João Tenório, Guilherme Marcondes
Executive Producer: Luis Ribeiro
Global Head of Production: Loic Francois Marie Dubois
Producer: Gabriela Leal
Post-Production Supervisor: Eduardo Galvão
Coordinators: Helena Jardim and Clara Morelli
Directors of Photography: Alexandre Elaiuy and Fernando Oliveira
Production Designer: Marcelo Reginato
Stop Motion Animation: Lee Peffer 
Lead Miniature Set Builder: Fabiana Fukui
 
Editorial Company: LOBO
Editor: Herbert Gondo
 
Color/Finish Company: LOBO 
 
Music Company: New Math
 
 
Campaign “Go with Chobani”
 
Client / Agency
Client: Chobani
Agency: Chobani Creative
Chief Marketing Officer: Peter McGuinness
Chief Creative Officer: Leland Maschmeyer
Creative Director: Leland Maschmeyer
Associate Creative Director: Eric Johnson
Art Director: Gabrielle Lamontagne
Managing Director: Kwame Taylor-Hayford 
Executive Producer: Kwame Taylor-Hayford
Producer: Kweku Taylor-Hayford
 
Production: Reset Content
Director: Vesa Manninen
Managing Director: Dave Morrison
Exec Producer: Deannie O’Neil
Exec Producer / Bidding: Jen Beitler
Head of Production: JP Colombo
Producer: Dennis Beier 
Cinematographer: Tuomo Virtananen
 
Editorial: Final Cut
Editor: Ryan Steele
Assistant Editor: Devon Flint
Producer: Margarita Mutuc
Executive Producer: Gina Pagano
Online Flame: Jim Hayhow at Mackcut
Mixing Studios: Sam Shaffer at Mackcut 
 
VFX: The Mill
Pete King: Executive Producer
Andy Wheater: Matte Painter
Lisa Ryan: Lead 2D Artist
Dag Ivarsoy: 2D Artist (Director’s Cut)
Danny Garcia: 3D Artist
Valentina Cokonis: Producer
 
Color: MPC
Colorist: Mark Gethin
Assistant: Dimitri Rajapakse
Producer: Rebecca Boorsma
Executive Producer: Ed Koenig
Tags: United States
 
 
 
 
 
 
 
 
 
 
 
 
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