Anselmo Ramos and Gaston Bigio, the David co-founders who announced last November that they'd be departing the WPP shop, have opened Gut, an independent global creative agency based in Miami and Buenos Aires.
The name speaks to their intended mission, according to Ramos, co-founder and chief creative officer at the new agency. "It's our philosophy," Ramos says. "We really believe it embraces, in three letters, what the company needs to be aboutand that's bravery. Bravery is the one thing that drives real growth in terms of businesswhen you and your client can click in terms of being brave, when clients share with agencies their deepest problems and are brave enough to try to face them in different ways."
The founders say the approach has helped them with clients in the past, having scored both creative and business success working for marketers including Burger King, Kraft-Heinz and Budweiser while at David. Prior to David, Ramos was chief creative officer of Ogilvy & Mather Brazil and Bigio was regional creative director of Ogilvy LatAm, where their work included the Titanium Grand Prix-winning "Real Beauty Sketches" for Dove.