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UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public.

The TVC titled 'Thank you' conceptualised by AMV BBDO features a specially composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra. The ad offers viewers a glimpse back in time, showcasing fashion highs and lows, a younger Gary Lineker, and the evolving pack design for Walkers.

The film looks back over the past 70 years and shows how Walkers has been inspired by the quirky and evolving tastes of the British public.

Walkers will roll out another TVC as part of the campaign on 22 April to support the roll out of the new flavours to help raise awareness, alongside engaging digital content and in-store activation

Rachel Holms, senior marketing director at PepsiCo said: “It has been a real pleasure to work on this campaign and TV creative, which thanks the British public for the support that they have shown us. We wanted the ad to be a tribute to them and showcase how far the brand has evolved over the years, with some fun and relatable moments along the way. 

"From trying to enjoy a BBQ in the typical British weather, to a man and his grandson enjoying a packet of Walkers together at a football match – we are proud to have been part of households across the nation for so many years.”

AMV BBDO: Walkers 'Thank you'

Agency: AMV BBDO
Client: Walkers
Date: April 2018
UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public and offering them a glimpse back in time, showcasing fashion highs and lows, a younger Gary Linekar and the evolving pack design for Walkers.
 
The TVC titled 'Thank you' features celebratory composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra.  The film looks back over the past 70 years and shows how Walkers has been inspired by the quirky and evolving tastes of the British public.
Credits:
 
 
 
Project: Walkers 70th Birthday
 
Client name & job title: Rachel Holms, Marketing Director
 
Creative Agency: AMV BBDO
 
Creative Director: Phil Martin, Colin Jones
 
Copywriter: Richard McGrann
 
Art Director: Andy Clough
 
Agency Planner: John McDonald
 
Agency Account Team: Brenda Frixa, Amy Tippen & Jess Middleton
 
Agency Producer: Anita Sasdy & Felicity Bamber
 
Media Agency: OMD
 
Media Planner: Tobie Rhodes
 
Production Company: Thomas Thomas
 
Director: Kevin Thomas
 
Production Co. Producer: Trent Simpson
 
Editor: Scot Crane @ The Quarry
 
Post-production Company: Pete Rypstra @ The Mill
 
Business Affairs: Michelle Holmes
 
Music; James Radford @ Radford Music.
 
Audio Post-production: Parv Thind @ Wave Studios
Tags: UK, amv bbdo, walkers, Gary Lineker
 
 
 
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