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Deutsch today announced it has hired Adhemas Batista as executive vice president, head of design, to lead the agency’s design vision for all Los Angeles clients.

A self-taught artist and illustrator, Batista brings more than two decades of advertising design experience, working with agencies such as Ogilvy&Mather, Anomaly, TBWA\Chiat\Day and Goodby Silverstein & Partners. He has led design projects for Toyota, Gatorade, Coca-Cola, Adidas and Doritos, among other brands.

The new head of design said in a statement: “Joining Deutsch is an exciting new challenge for me. I spent a lot of time looking for the right opportunity and found that Deutsch was the perfect fit for me. I respect their history of original work and having the opportunity to work under Pete’s creative leadership was a huge draw for me. I am ready to make great work with this team.”

Batista will manage a team of more than 20 designers and will report to North America chief creative office, Pete Favat.

Favat added: “Adhemas is no stranger to Deutsch. We have worked together before and his talent as an artist is next level. He has led design on global campaigns that have moved the needle for our industry. Getting him on board is a huge win for us and we are excited to have his craft on our business.”

Deutsch seems to pushing the bounds of creative output on both coasts: this move comes weeks after the agency's New York office added startup founder Husani Oakley as senior vice president, director of technology to oversee its technology practices.