To curb fake news and election interference, Facebook will now verify the identity of users who manage large pages on the platform.
Facebook will also verify any advertiser who wants to run political or issue ads.To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn't pass will be prohibited from running political or issue ads.
Facebook will further label them and advertisers will have to show users who paid for them. Facebook is starting this in the US and expanding to the rest of the world in the coming months.
For even greater political ads transparency, Facebook has also built a tool that lets anyone see all of the ads a page is running. Facebook is currently testing this in Canada and will launch it globally this summer. The social media platform is also creating a searchable archive of past political ads.
Facebook chief executive officer (CEO) Mark Zuckerberg wrote: "With important elections coming up in the US, Mexico, Brazil, India, Pakistan and more countries in the next year, one of my top priorities for 2018 is making sure we support positive discourse and prevent interference in these elections.
“After we identified Russian interference in the 2016 US elections, we successfully deployed new AI tools leading up to the 2017 French, German, and Alabama Senate special elections that removed tens of thousands of fake accounts. Earlier this week, we took down a large network of Russian fake accounts that included a Russian news organization.
"These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads. Election interference is a problem that's bigger than any one platform, and that's why we support the Honest Ads Act. This will help raise the bar for all political advertising online."