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Facebook Inc. officials will be travelingor at least making phone callsto Europe to respond to concerns that the data of as many as 2.7 million people in the European Union might have been shared with a consulting firm that worked on Donald Trump's U.S. presidential campaign.

Facebook Chief Operating Officer Sheryl Sandberg is planing a call with the EU's justice commissioner, while the company's top technology officer is expected to appear before a U.K. parliament committee and its deputy privacy chief will head to Italy.

The company has been refining its response in the wake of revelations that data on as many as 87 million people, most of them in the U.S., may have been improperly shared with research firm Cambridge Analytica. Chief Executive Officer Mark Zuckerberg, who will testify at U.S. congressional hearing next week, has changed tack by communicating directly with the press in interviews, and a group conference call late on Wednesday.

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