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Digital marketing business TH_NK, has appointed a management team to led by Amanda Follit as it opens a new office and offering in Liverpool. 

The business boasts clients such Vue Enterainment, LV=, Adecco Group and Warner Bors in the city already, although the office known as TH_NK Live will continue to operate as a separate business, with the expectation of bringing in and developing its own client base. 

Amanda Follit, who left Amaze late last year where she served as head of digital operations services, will take the reigns as managing director. The move sees her reunite with former Amaze chief executive, Natalie Gross, managing partner of TH_NK. 

Also joining the team will be Zoe Stephens as operations director and Joe Vain as technical director. 

“TH_NK is an agency with consultancy very much at its core, with a sharp focus on working with clients to help them develop their own digital capability and independence.

"The launch of TH_NK Live further enhances this philosophy of organisational enablement and comes at a time where there is a real gap in the market for ‘run services’ which provide a deeper level of consultancy, expertise and experience across people, systems and service” commented Gross. 

“At a time when growth in marketing budgets have stalled, marketing leaders need to demonstrate returns on past investments like never before.

"TH_NK Live will play a crucial role in unlocking value across clients’ global and local digital estates - providing them with the capability to enhance their solutions and hand holding them through upskilling in-house.

"Efficiency will be at the heart of every decision they make."

The new business will launch with four key service areas; technical and operational optimisation, global to local roll out, web management excellence and training and Infrastructure and Application Support.