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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Volvo plugs its new XC40, "the car you can subscribe to." Subaru tells the story of a mother, a father and their daughtertold over time, including before the daughter was even bornto make a point about the Subaru Outback's dependability. And in a Hyundai ad, an astronaut gets a long-distance love note by text message from her significant other (who, um, also has a little favor to ask).

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