Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to firstname.lastname@example.org.
Condom marketers don't have a PR nightmare on their hands (yet), a former NBA player with a history of cocaine use is promoting a cannabis brand and HP is tying its diversity initiative to Cannes Lions. First, though, let's take a quick look at the early work Laundry Service has done for Papa John's and see who's missing from the pizza chain's newest ads.
Papa John's, the No. 4 U.S. pizza chain, needs to reconnect with customers after its same-store sales fell in the fourth quarter of 2017. Founder John Schnatter (remember, he's no longer CEO) is noticeably missing from the brand's first spots from Laundry Service. Schnatter's set to return in future ads, including some that promote the same thing these two ads doa new $12.99 value meal (pizza, bread side and two-liter drink) set to be a major promo for the chain in 2018.