When you're repeatedly successful as a marketer, luck and circumstances can be eliminated as the cause. Such is the case with Eric Eden, who has been a marketing leader at three companies that have gone public: Network Solutions, Verio and Cvent. He has also worked for a number of growth companies backed by private equity, including in his current role as chief marketing officer for Receipt Bank, a global provider of business finance apps used by over 100,000 small businesses.
Given Eden's expertise in building marketing engines that drive more than 50% of his company's sales pipelines, he's the perfect resource for outlining how wannabe marketing superstars can take luck out of the equation. In part one of our interview, Eden starts from the beginning, explaining how to set a budget, identifying the foundational elements of a tech stack, critical mistakes to avoid and how long it takes to get it right.