Indian cab hailing service Ola has acquired public transport app Ridlr to digitise public transportation, another bid to strengthen its services against rival Uber.
Ola wants to bring new technology and mobility options as it works to expand into and partner with cities in India and abroad.
As part of the deal, Ridlr’s team of 64 employees will be joining Ola. Ridlr is currently serving commuters in Mumbai and Delhi with partnerships with BEST, Delhi metro, and Mumbai metro, along with pilots in several other cities. Brijraj Vaghani, founder of Ridlr will continue leading its operations.
Bhavish Aggarwal, co-founder and CEO of Ola said: “Public transportation serves millions of Indians every day, and powering these needs with real-time information, mobile ticketing, cashless payments, and reliable services is bound to impact their end experience.
"The challenge really is to make the entire ecosystem inclusive and robust for all. Ridlr, in a short span has made huge strides in this space, and this latest acquisition lends muscle to our efforts in making transportation a far more holistic service. I am delighted to welcome the Ridlr team on board and join our mission of building mobility for a billion people.”
Brijraj Vaghani, founder, Ridlr said: “The digital technology-driven services of Ridlr and Ola are a perfect synergistic fit. We have been offering end-to-end mass transit solutions to Indians, making their daily commute seamless across different public transportation modes. Ola, on the other hand, has made deep in-roads in the realm of urban mobility through its smart ridesharing solutions.
"By joining forces with Ola, we are delighted to become part of an evolved ecosystem that will act as a one-stop destination for any urban commute in an affordable and seamless manner.”
Ola recently drove its first international expansion in Australia.