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Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."

Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he "wouldn't be in this situation" if he were in Zuckerberg's shoes, in an interview with Recode and MSNBC. While Facebook makes money selling targeted advertisements based on user data, Apple's profit comes from hardware products like the iPhone, iPad, and Mac.

Zuckerberg responded in an interview with Vox, published Monday: "I find that argumentthat if you're not paying, that somehow we can't care about youto be extremely glib and not at all aligned with the truth."

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