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Adam&Eve/DDB: Lloyds Banking Group 'The Running of the Horses'
Adam&EveDDB has launched a new brand campaign for Lloyds Bank: 'Running of the Horses'.
The spot looks to demonstrate the bank’s long-standing commitment to
The campaign showcases the many different people and life stages supported by the bank. Young and old, friends and families, grandparents and new parents.
The TV ad starts with our hero, a young girl getting woken up in the middle of the night. With excitement in her eyes, she leads her town towards an unknown event. Finally, we see what they’ve all been waiting for: a beautiful heard of black horses running along the coastline of their local beach.
The music track featured is a cover of the iconic song You’re Not Alone by Olive recorded by Astræa. This song exemplifies the continuing and constant support that people want now and in the future.
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
CEO: Mat Goff
Creative Director/s: James Gillham & Graham Cappi
Agency TV producer: Patrick Cahill/Celestine Hall
Agency Print producer: Amanda Davies
Integrated assistant producer: Nicholas Akinnibosun
Global Chief Strategic Officer: David Golding
Planning Director: Ben Worden
Senior Planner: Gail Anderson-Brown
Business Director: Charlotte Wolfenden
Account Director: Fay Taylor
Account Managers: Verity Evans, Janki Shah
Photographer: Dean Rogers
Retoucher: Mark Henry @ King Henry retouching
Media agency: Greenhouse (MEC)
Media planner: Jonathan Hill, Mark Cochran
Production company: Pulse Films
Director: Sam Pilling
Producer: Arlene McGann
Executive Producer: James Sorton
Line Producer: Stu Giles
Production Manager: Ben Burdock
Production Designer: Neville Stevenson
Edit House: Speade
D.O.P: Pat Scola
Editing Company: Speade
Editor: Ellie Johnson
Post Production: The Mill
Post Producer: Clare Melia
Lead 2D Artist: Carl Norton
2D Artist: Gary Driver and Nina Mosand
Lead 3D Artist: Sam Driscoll
3D Artist: Pavel Mamichev, Ashley Tilley, Dan Yargici, Michael O’Donoghue, Vicky McIntyre, Kevin O’Sullivan, Tony Atherton, Antoine Mariez, Alejandra Alabadi Arago, Luis Cancio & Peter Agg
Colourist: James Bamford
Audio Post Production: Factory Studios
Sound Engineer: Ant Moore
Music track title: Astræa
Music track artist: You’re Not Alone
Media : Beats By Dre 'Anthony Joshua'
The live activation, in partnership with Ad City and Projection Artworks, previewed the Beats ambassador and World Heavyweight Champion's historic unification of the WBA, IBF
While Projection Artworks have projected on County Hall before, this was the first time its technology team
The live show took advantage of the brightest projectors on the market: eight Panasonic PT-RZ31k laser projectors offering 31,000 lumens.
The activation is the latest installment in Beats' ongoing ‘Above the Noise’ campaign. It was also covered live by Sky Sports as part of an editorial deal.
BJL: Ronseal 'Do the DIY'
We are Pi: Ace & Tate 'Me, Myself and I'
Head of Creative: Anoma Whittaker
Brand Manager: Carrie Anne Grey
Executive Creative Director: Rick Chant
Creative Director/Executive Producer: Ravi Amaratunga Hitchcock
Creative: Jack Samels / Kazimier Salemink
Director of Strategy: Alex Bennett Grant
Strategist: Chloe Ribas
Managing Director: Clare Jones
Account Manager: Gabriele Gumu
Production Manager: Kim Buttery
Producer: Hannah Wainwright
Business Affairs Manager: Ravinia Thwaites-Batteau
Production Company: Pulse
Director of Photography: Deepa Keshvala
Producer David French
Production Manager Ben Burdock & Rachael Donson
Editing Company: Assembly Rooms
Editor: Ed Cooper
Audio/Post - Sound Designer/Mixer: Dorian Lutz
Music Company: Dorian Lutz