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Welcome to The Drum Creative Works.

As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Show me entity :: 19194

Adam&Eve/DDB: Lloyds Banking Group 'The Running of the Horses'

Agency: Adam&Eve/DDB
Client: Lloyds Banking Group
Date: April 2018

Adam&EveDDB has launched a new brand campaign for Lloyds Bank: 'Running of the Horses'.

The spot looks to demonstrate the bank’s long-standing commitment to be by the side of every person, community and generation throughout Britain.

The campaign showcases the many different people and life stages supported by the bank. Young and old, friends and families, grandparents and new parents.

The TV ad starts with our hero, a young girl getting woken up in the middle of the night. With excitement in her eyes, she leads her town towards an unknown event. Finally, we see what they’ve all been waiting for: a beautiful heard of black horses running along the coastline of their local beach.

The music track featured is a cover of the iconic song You’re Not Alone by Olive recorded by Astræa. This song exemplifies the continuing and constant support that people want now and in the future.

Credits:
 

Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
CEO: Mat Goff
Creative Director/s: James Gillham & Graham Cappi
Agency TV producer: Patrick Cahill/Celestine Hall
Agency Print producer: Amanda Davies
Integrated assistant producer: Nicholas Akinnibosun
Global Chief Strategic Officer: David Golding
Planning Director: Ben Worden
Senior Planner: Gail Anderson-Brown
Business Director: Charlotte Wolfenden
Account Director: Fay Taylor
Account Managers: Verity Evans, Janki Shah
Photographer: Dean Rogers
Retoucher: Mark Henry @ King Henry retouching
Typographer/Designer:
Media agency: Greenhouse (MEC)
Media planner: Jonathan Hill, Mark Cochran
Production company: Pulse Films
Director: Sam Pilling
Producer: Arlene McGann
Executive Producer: James Sorton
Line Producer: Stu Giles
Production Manager: Ben Burdock
Production Designer: Neville Stevenson
Edit House: Speade
D.O.P: Pat Scola
Editing Company: Speade
Editor: Ellie Johnson
Post Production: The Mill
Post Producer: Clare Melia
Lead 2D Artist: Carl Norton
2D Artist: Gary Driver and Nina Mosand
Lead 3D Artist: Sam Driscoll
3D Artist: Pavel Mamichev, Ashley Tilley, Dan Yargici, Michael O’Donoghue, Vicky McIntyre, Kevin O’Sullivan, Tony Atherton, Antoine Mariez, Alejandra Alabadi Arago, Luis Cancio & Peter Agg
Colourist: James Bamford
Audio Post Production: Factory Studios
Sound Engineer: Ant Moore
Music track title: Astræa
Music track artist: You’re Not Alone

Tags: UK, Lloyds Banking Group
 
 
 
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Havas Media : Beats By Dre 'Anthony Joshua'

Agency: Havas Media
Client: Beats By Dre
Date: April 2018
Havas Media UK and Beats by Dre took over the London skyline ahead of Anthony Joshua's history-making title fight against Joseph Parker on Saturday - with a projection mapping content and lighting show on the London Eye and County Hall. 
 
The live activation, in partnership with Ad City and Projection Artworks, previewed the Beats ambassador and World Heavyweight Champion's historic unification of the WBA, IBF and WBO belts - the latter of which he claimed on Saturday against Parker in Cardiff. 
 
While Projection Artworks have projected on County Hall before, this was the first time its technology team have wirelessly integrated the lighting on County Hall, the London Eye and a projection show - and this time, sound too. The show took place on Friday and Saturday from 8pm onwards, with new celebratory content featured once Joshua had been confirmed winner of the fight. 
 
The live show took advantage of the brightest projectors on the market: eight Panasonic PT-RZ31k laser projectors offering 31,000 lumens. 
 
The activation is the latest installment in Beats' ongoing ‘Above the Noise’ campaign. It was also covered live by Sky Sports as part of an editorial deal.
Credits:
 
Tags: UK
 
 
 
 
 
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BJL: Ronseal 'Do the DIY'

Agency: BJL
Client: Ronseal
Date: March 2018
Ronseal is back with another bold, attention-grabbing campaign – this time using powers of persuasion in an attempt to convince viewers to Do The DIY this Easter Bank Holiday.
The tongue-in-cheek campaign continues Ronseal’s famously honest approach to brand communications as it acknowledges that people would rather have a lie-in, relax and watch TV box sets than paint their fences, doors or decking.
The integrated campaign has been created by independent creative agency BJL and will run across TV, social and binaural radio, supported by PR and digital channels with targeted messages to remind people to Do The DIY this Easter and throughout the coming spring months.
Credits:
 
Tags: Europe, marketing, ronseal
 
 
 
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We are Pi: Ace & Tate 'Me, Myself and I'

Agency: We are Pi
Client: Ace & Tate
Date: April 2018
 
Credits:
 
 
 
 
 
Head of Brand Marketing: Kristofer Crockett 
Head of Creative: Anoma Whittaker  
Brand Manager: Carrie Anne Grey 
Executive Creative Director: Rick Chant  
Creative Director/Executive Producer: Ravi Amaratunga Hitchcock 
Creative: Jack Samels / Kazimier Salemink 
Director of Strategy: Alex Bennett Grant 
Strategist: Chloe Ribas 
Managing Director: Clare Jones 
Account Manager: Gabriele Gumu 
Production Manager: Kim Buttery 
Producer: Hannah Wainwright 
Business Affairs Manager: Ravinia Thwaites-Batteau 
Production Company: Pulse 
Director: Bafic 
Director of Photography: Deepa Keshvala 
Producer David French 
Production Manager Ben Burdock & Rachael Donson 
Editing Company: Assembly Rooms 
Editor: Ed Cooper 
Audio/Post - Sound Designer/Mixer: Dorian Lutz 
Music Company: Dorian Lutz 
Photographer:Bafic 
 
Tags: World, ace & tate
 
 
 
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