The bourbon brand selected Leo Burnett as its global creative agency in 2016 following a review. The Beam Suntory brand will continue to work with Leo Burnett, although it has not revealed how the agencies will divvy up responsibilities.
“We are thrilled to welcome Adam&Eve/DDB to the Jim Beam family,” the company said in a statement. “While we will continue to work with Leo Burnett on projects in multiple markets, we would also like to thank them for their incredible partnership and support in this last year as we’ve progressed our marketing efforts and enhanced the overall look and feel of the World’s #1 Bourbon.”
London-based Adam&Eve/DDB set up shop in New York in 2016 after winning Samsung North America’s TV and home appliances business.